Grafična oprema skakalne čelade SLOSKI – ‚Fragmentirani orel – 2019‘.
With consistent support through many years, Gorenje made it possible for Slovenian ski jumping and cross-country skiing to be at the very top in the world today.
“We have designed a new visual identity of helmets of Slovenian ski jumpers – ‘A fragmented eagle on a mirror’. Design is accompanied by new illustrations with the expressive use of color in playful patterns that resemble graffiti and stickers accompanied by a vibrant lime green, which brings energy and punctation to the overall image. The fragmented green eagle – presents playful athletes – and ‘mirror’ in the background and invites viewers to find themselves or their surroundings. Our goal was to communicate incredibly visually strong with imaginative and eye-catching design to invite the TV camera to find a frame on the jumper’s helmet.” — Marko Marinšek, visual designer
Tip // Ostalo